iORO Flyer two-sided page

Take the four-page flyer and condense it to two pages (1 front and back sheet) and you get this flyer intended for distributors to brand and send to their retailers.  This is a good example of my skill at reducing content without sacrificing essentials.

This flyer is a low res version – Download flyer (PDF 437kb)

Highlights include:

  • Front Cover – One Sensor Covers 70% / iORO Logo
  • MVP Technology – iORO 001, iORO 002, Total coverage, no new tools, plug-n-relearn
  • Features – 2 piece design, Adjustable stem, Choice of stem style
  • Mailing label area
  • Relearn & Application Guide
iORO Jobber Flyer Layout

iORO Jobber Flyer Layout

iORO Flyer 4-page

iORO Brochure

iORO Brochure

This is another 4-page full color foldout flyer for which I created the graphics and wrote the copy.  This one centers on a new product called iORO.  I did the logo too. Low Res Download (PDF 1.4 mb)

  • Front Cover – One Sensor Covers 70% / iORO Logo
  • MVP Technology – iORO 001, iORO 002, Total coverage, no new tools, plug-n-relearn
  • Features – 2 piece design, Adjustable stem, Choice of stem style
  • Resources
  • Opportunity Knocking – Federal mandate, Battery life, Graph of TPMS replacement expectancy
  • Exclusive Online Resources – Application guide, re-learn procsdures
  • Training & Support
  • Back Cover – Bullet pointed summary
iORO Brochure Layout

iORO Brochure Layout

R U Ready Flyer

Are You Ready 4 page flyer

4-page TPMS flyer

The first project I created for Revolution Supply and its sister company OROTEK is called “Are You Ready?”  The flyer is used by the sales team to introduce the company to tire distributors and retailers.

This was a jump in and swim project.  I was given some data and an overview and then instructed to make a four-page foldout flyer.  The copy was edited by the VP of sales to ensure conformity to sales needs but the concept is entirely from me and the images are all mine.  This is not the print quality PDF but a scaled down version for the internet (download pdf 1.32mb).  The print quality will be OK on an inkjet but those kinds of printers usually don’t give you full bleed, so there will be a white border where the printer heads can’t reach.

Layout of R U Ready flyer

Layout of R U Ready flyer


Contents:

  • Front Cover – Is your company ready for the TPMS market explosion?
  • Federal mandate for TPMS on all vehicles manufactured after Spt. 1st 2006
  • Battery life expectancy of 5 years or 75,000 miles
  • Graph of TPMS replacement expectancy in in millions per year 2006 – current
  • Total Coverage – 97% of vehicles with 60 SKUs – 70% of vehicle market with ORO 6
  • Superior Products – features/benefits
  • Training & SUpport
  • Sales Opportunities
  • Exclusive Online Resources
  • Back Cover – Bullet pointed summary

Cambro Face Off Re-Skin Project

Cambro before and after reskinning

Left: After / Right: Befre

This project, Face Off, derives its title from the popular John Travolta, Nicolas Cage movie of the same name. Basically, we re-skinned the Cambro site without touching the internal code and functionality.

Cambro site in blue: before

Cambro site in blue: before

Cambro is a global manufacturing company for the food service industry.

When I began sub-contract work with their contracted web development company JXP Solutions, the Cambro site was predominantly blue and featured an iris like proscenium over top of a Flash version of the popular sliding doors menu you see at the top of this (my) blog. The main complication with this Flash version is that it required a developer with current Flash applications and expertise to make changes to the images and links. In my experience content management seems to be a problem with many Flash apps in general.

Cambro site in red: after

Cambro in red: after

Even though the Flash application was modified to utilize external files, the iris concept along with the sliding doors was eventually dropped in favor of a wide format slide show. I rather like their choice and I think it turned out well.

My responsibility in all of this was to swap all the blue images for red ones, assist in the JavaScript that runs the slide show, and write the necessary CSS.

By showing a fresh look during a down economy Cambro visually assured their clients and stakeholders of the solidarity of their market position.

Alternative Mind

Portrait of Tim Bartel with question markIt’s as much about what I do as how I do it. I sometimes question how things are traditionally done and wonder if there isn’t another method. Not necessarily a better method but a different one. It doesn’t really matter to me if it’s a more efficient or effective method: it just matters if it’s an alternative method. That’s because the goal of alternative thinking is not efficiency in the performance of a task but in the cognitive process. Doing things differently exercises the mind and builds brain ‘muscle’ if you will. Of course, I am doubly pleased when an alternative method solves a problem and earns me the right to crow, “Oh the cleverness of me.”

Sometimes finding an alternative method can be as simple as starting your shave on the other side of your face, pushing a button with your non-dominant hand or walking home on a different side of the street. The point is to create a new experience or gain new perspective, much like that memorable scene in Dead Poets Society when Robin Willimas’ character encouraged his students to stand on thier desks. This kind of openess to new ways of doing things, no matter how pointless it may seem at first, fosters a mind that is ready to make leaps and bounds in any direction. A good and enjoyable book that explores this mind jogging process is called, A Five Star Mind.

How did you learn to tie your shoes? Do you loop and scoop or chase the bunny through the hole? I got tired of tying the handles of plastic grocery bags in the same old way when I’m at the grocery store. It just seemed to me that there must be a more graceful method than overlapping and poking. Pulling seems better to me than poking. It didn’t take long to come up with something new. Now I take a bag handle in each hand and make a 180 degree turn so the right hand is now over my left wrist. I pull the looped handle over to my left pinky and hook it on my pinky finger. Then, with my free right hand, I take the other handle that’s pinched between my left forefingers and thumb. Once the bag handle exchange has been made, all I have to do is pull. This way of tying bag handles has become my unconsciously competent habit and sometimes results in strange looks form people while they try and figure out what just happened.

While doing things the way we are taught is useful for learning it can bind the mind up in habits. But let’s face it; habits are going to form no matter what. So I chose to make a habit out of doing things differently, out of learning, out of problem solving. This way I condition myself to expect the unexpected; so much so that the ordinary sometimes catches me by surprise. On the other hand, divesting from context faciitates finding new connections and relationships so whenever I’m asked, “Are you thinking outside the box?” I can confidenetly respond, “What box?”

At Cook/Douglas campus at Rutgers University in New Jersey, there’s a set of stairs on a bridge that are only a few inches high and more than the usual distance apart. This configuration has the consistent effect of causing one to rise up the step, take three strides and rise up the step on the same foot. This repeats with regular cadence; a sort of forced behavior. I would often take one extra large stride between stair steps or several tiny strides just to avoid being pigeonholed into behaving like a drone. Somewhere, I thought, there’s an architect major with sociology minor watching and laughing.

Who is Tim Bartel

Portrait of Tim Bartel

Tim Bartel

I am an introvert, which doesn’t mean I‘m shy. To the contrary, I am adept at starting conversation while standing in line at the grocery store, facilitating meetings or training and performing for large audiences. Yet, I relish rich, refreshing solitude. To find me at a party, just look in the corner for the guy reading the coffee table book or amusing himself by spinning a tea cup round about his fingers. In fact I once developed a whole line of costume hats from cardboard cake plates and paper party favors while spending the afternoon at an annual family gathering (someday I’ll publish a book about it… the hats not the family).

Portable Styrene Columns

Completed pair of pillars

Completed pair of pillars,base, shaft and capital

The challenge of this project was to make a pair of portable columns that can fit in my minivan so I can take them to speaking engagements and exhibit booths (yes, these columns are intentionally two different heights – see John Bosco’s dream of the two columns). In this case portability meant light weight and collapsible. I chose two inch thick insulation Styrofoam and a wooden coffee table as a base.

detail of shaft construction

Detail of shaft construction

First I pealed the plastic coating off one side of the Styrofoam sheet. Next I measured two inch wide strips marked the sheet with a chalk line. Then I took a hack saw blade and placed a strip of tape at two inches to serve as a depth gauge. The blade does a decent job of slicing the foam when you don’t have a hot knife and I didn’t mind the rough edges. I sawed all the way through the foam but didn’t break the plastic coating on the back side. I reinforced the plastic coating with some tape. I’m pretty sure I used painters tape or masking tape but this would be a good application for duct tape. Once the whole sheet is cut into two-inch strips but still attached to the plastic backing, it was possible to roll it into a tube shape.

Base and shaft assembly

Base and shaft assembly

From here I measured the diameter of the column and made a template. I cut a disc that would go inside the column and keep the strips from curling tighter. Then I cut two concentric rings and sanded down the edges with a light duty power sander to shape them into quarter-circles if you were to bisection them. Next I cut two square slabs of foam and glued them together with white glue or wood glue (I probably used both interchangeably throughout this project). After that I glued the concentric rings to the square slabs and then glued the disc to the slabs inside the rings, leaving a moat that the column shaft is inserted into. This set of foam pieces forms the top.

Base of column

Column bases with painted coffee table bottom

An identical set of foam pieces forms the bottom only the whole assembly is glued to a coffee table bottom. In this pair of columns I used only the bottom board of the coffee table with the legs still attached.
Since the columns are intended to be white like marble they do not need to be painted. The wood of the coffee table did need a coating of Kilz water base white primer. Water base Kilz will work on Styrofoam as well but I’m not sure about the aerosol in the spray can. It might cause the foam to denature.

The column in the photo of me carrying it on my back is assembled from two top pieces… no wooden base. My wife took the picture in my driveway and I shopped out the background and put in a public domain image of a Greek temple I clipped from Wikimedia Commons. Notice the subtly missing column in the right corner of the temple. I painted over it in PS with the clone tool.

Souvenir Column

Souvenir Column

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