Orotek booth at SEMA

I designed, photographed and edited all the images for this booth which I had built by Expo Marketing for Orotek and Revolution Supply. I also produced the two-minute video loop on the center monitor. The booth is 10’x30′ and recently appeared at the SEMA Show 2011 in Las Vegas.

The entire campaign consisted of printed and electronic invitations, point of sale easels, printed and electronic advertisements, booth images, and QR codes; all of which were branded with the Orotek and iORO logos that I had previously designed. I snapped and enhanced all photos used in the images and came up with the motif of the TPMS sensor whooshing from the wheel.

3D image composite by ExpoMarketing, featuring my artwork

This is another angle of the same booth. It shows the side designated for Revolution Supply, Orotek’s parent company.

A real sensor was attached to this product easel

This is a sample of the product easel. The sensor is missing because I designed it so that we could attach a real sensor. This is the same motif as a previous blog entry for an iORO advertisement also related to SEMA Show 2011.

QR-Code for iORO destination page

I cleaned up this mobile phone Quick Recognition code symbol using Photoshop’s shape and pen tools to create a re-sizable vector graphic. The rounded edges give it some style. I was able to embed a TPMS sensor int the lower right corner and the code still resolves to the iPhone/smart phone optimized destination web page that I created. The page explains the features and benefits of the iORO trio of sensors and provides a long list of the applications (the list should be moved behind a secure login or removed by December 2011 as planned.)

invitations to Orotek's booth at SEMA Show 2011

There were two sets of invitations that went out by mail and email; one for Orotek and one for Revolution Supply. The one pictured here is for Orotek. There was also a third page handout used for attracting sales reps.