When sending out product releases to various publications it is important to adhere to their guidelines. Since guidelines vary, particularly in the number of words permissible, I am in the habit of stocking several versions for a quick turnaround. Here are examples of copy I wrote for the iORO product for both domestic and import vehicle publications. I also photographed the product and edited the image. This is a low res image for the web.
Domestic Focus
iORO 001
iORO 001- 58 words
“Announcing iORO; the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. iORO 001 covers an astounding 70% of the entire vehicle market. This means that you can service most customer TPMS systems with just one sensor. iORO works exactly the same as OE sensors and works with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
iORO 001 – 74 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most customer TPMS systems with just one sensor. With our compliment of ORO-TEK sensors you can cover 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
iORO 001- 74 words
“Announcing iORO; the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most customer TPMS systems with just one sensor. With our compliment of ORO-TEK sensors you can cover 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
iORO 002
iORO 002- 54 words
“Announcing iORO 00; the compliment to the tire industry’s most universal sensor, iORO 001. Our second sensor with Multi Vehicle Protocol (MVP) technology covers most 433 MHz Apps including BMW. Like iORO 001 and all ORO-TEK tpms sensors, iORO 002 works exactly the same as OE sensors and works with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
Import Focus
iORO 001
iORO 001 – 70 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) makes it possible. ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
iORO 001 – 55 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors – no special tools required.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990
iORO 001 – 63 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more (visit our website for a complete list). ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors – no special tools required. www.orotekusa.com/ioro-001.htm (877) 738-9990 SEMA booth 49076
iORO 001 – 114 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most TPMS systems. With the compliment of our ORO-TEK sensors you can cover 97% of the TPMS on the road today. All ORO-TEK sensors including iORO, work exactly the same as OE sensors – no special tools required.
ORO-TEK offers the industry’s most comprehensive, online Application Guide. Use this tool to identify which sensor fits your customer’s vehicle. Additionally, our website delivers all known re-learn procedures for sensor to ECU pairing. www.orotekusa.com/ioro.htm (877) 738-9990
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